History of Ford Trucks
Ford Motor Company is an American international auto manufacturer headquartered in Dearborn, Michigan, United States of America. It was established by Henry Ford and later incorporated on June 16, 1903. The company sells small to mid-size automobiles under the Ford name and also sells luxury automobiles under the Lincoln name. The Ford Motor Company delivers its products to the customers through a network of outlets in the United States, Canada, Mexico and Europe. It also has manufacturing plants in China, Japan, Brazil, Germany and India.
The Ford Motor Company has many names under its belt. The most common one is Ford Motor Company, but it also has other divisions such as Ford Racing, Ford Financials and Ford Warranty. The division, which deals with the car is called the Ford Performance Parts division, while the division which deals with the Ford name and logo is called the Ford Motor Company. Under the umbrella of Ford Motor Company, you will find some of the famous and long-lasting brands such as Ford F-150, Ford Ranger, Ford Transit, Ford Safari, Ford C-MAX, Ford Focus, and Ford Fiesta.
The company has its extended brand name for the various vehicles manufactured by it such as Ford Taurus, Ford Crown Victoria, Ford Yukon, Ford Galaxy, Ford Fiesta, and Ford Astra. At the same time, the company has made its own series of performance parts and body kits such as the Shelby GT, Ford Shelby GT-iture, Ford Shelby GT-P, and Ford Shelby GT-S. In addition, the Ford Performance Parts division produces high quality and highly tunable exhaust systems and mufflers. This division also manufactures catalytic converters, dry sump generators, fuel injectors, front and rear bumpers, door handles/knob sets, timing systems, solid exhaust systems, performance exhaust parts and more.
Ford is not only the leading manufacturer of passenger cars but is also the largest producer of pickups. It also manufactures pickups for vans and light trucks. Some of its best-known brands are Fords, Mercury Grand Marquis, and Ford Transit. It also manufactures SUVs, trucks, and sport utility vehicles. All these vehicles are manufactured in different colors such as black, red, silver, and bronze.
Ford has also developed a great marketing strategy to promote its cars and trucks. It has set up various advertising and marketing programs such as the ‘Winner’s Circle’ program in the United States, the Ford Grand Prix racing program, the Ford Motor Cup Tour Series, and the Ford Stage Series. Apart from this, the company also organizes charity events and fundraisers such as the Ford Motor Cup Ride and Family Day. All these activities help to increase the visibility of Ford cars and trucks, as well as, increase customer loyalty. They are able to achieve this through such marketing programs that not only attract new customers but also to ensure that existing customers continue to provide referrals to the company.
In addition to these, the company also designs and builds its own show vehicles. Some of these include the Ford Crown Victoria, the Ford Escalade, the Ford Galaxy, and the Ford Transit. It also provides mobile services like mobile body repair, car detailing, and mobile entertainment systems. All these services to ensure customer loyalty and increase sales of Ford cars and trucks.
Ford has several tie-ups with other companies in the automotive sector. These tie-ups offer opportunities for Ford dealers and suppliers to promote their products. One example is the tie-up between Ford and Toyota, wherein the two companies promote the F-MAX and ST editions of their vehicles respectively. Ford also has tie-ups with the Alcoa Company, Mercedes Benz, Mazda, and Mitsubishi. Nissan Motors and Honda also have signed agreements with the company.
Ford is also building its own fleet of vehicles. It has partnerships with DAF in Canada, Continental Tire in the United States, and BMW in Germany. All these vehicles are equipped with Ford name plates. The company also has an automotive engineering department that manufactures the bodies for Ford vehicles and builds the engines. Ford vehicles can also be equipped with truck bodies from the Ford Motor Company’s Flex Concepts division.