Ford to Get Into the Electric Car Market
Ford Motor Company is an American multi-billion dollar auto maker headquartered in Dearborn, Michigan, United States of America. It was founded by Henry Ford in 1903 and later integrated into the Ford Motor Company group. The company produces automobiles and other commercial vehicles under the Ford name, and also under the Lincoln brand. The Ford Foundation has given millions of dollars to various non-profit organizations under the pretense of helping them develop important solutions to poverty, natural disasters, health care, education and environmental awareness. In return, these organizations report on the results they have developed using this money.
In the last couple of years, Ford has been trying to ride out the recession with some degree of grace. It has invested billions of dollars in an investment fund that will aid in creating jobs and providing tax cuts to individuals and corporations. The hope is that this will infuse enough new funds into the economy to start driving the unemployment rate down.
Recently, however, we have seen a possible downfall in Ford’s image, after the company’s top executive, Alan Mulally, was forced out of his post. Mulally had also been responsible for Ford’s purchase of the Jaguar brand, a very large purchase at the time. The acquisition of Jaguar led Ford to scrap plans for an electric vehicle (EV) based on the same company’s design.
In addition to this, Mulally was also in charge of the rebranding of the Ford Explorer, which was one of Ford’s first cars not named Ford. The Explorer has been redesigned to be more upscale and sporty, and to offer greater fuel economy. Other vehicles under the Ford name have also been redesigned in recent years, including the Ford Fiesta, Focus, and Fusion. This includes a full line up of entry level and high performance vehicles.
If this is the case, then it could mean that Ford is losing its competitive advantage. It is also looking to focus more on its high performance car segment, where it currently leads the industry. Ford’s competitors are scrambling to catch up with the company’s recent turnaround. A recent article in FORD’s own newsletter, Your Ford Dealer, stated that the company was looking to partner with independent vehicle manufacturers to improve its partnerships. Possible Ford vehicles could include higher performance vehicles, like the Focus or Jaguar.
The company is also looking into producing its own hybrid and all-electric vehicles. A recent article in FORD’s Vehicle Safety blog mentioned this goal. It is unknown if such a vehicle will ever become a reality, but it is an important step toward the company’s future. If the goal is met, it could help Ford to become a player in the EV market.
Some analysts believe Ford should take another look at its product line, considering its lack of serious competition in many of its markets. Many consumers buy their cars based strictly on price. If it can compete in the high-cost segment, it could benefit consumers. However, it is also a matter of survival, because few major carmakers have the staying power to survive in the current market.
Analysts also believe Ford should consider bringing back some of their smaller vehicles, like the Ford C-MAX or Ford Triphy. These cars were redesigned with fuel efficiency in mind, but they have not been successful due to problems with transportation. SUVs have also been a problem, especially the F-series models.
It seems that Ford may have missed an opportunity. While it is true that electric cars are cheaper to operate, it is also true that a lot of people are not buying them. In fact, demand has become so high that auto makers have had trouble keeping up with the supply. Some believe that Ford should have focused more on developing an all-electric vehicle from the start, or they should have focused more on selling gas-guzzling diesels. However, there is little question that Ford should try to develop electric vehicles, as long as they have the resources to do so.
Ford should also realize that they have a limited amount of capital to spend on research and development. It is estimated that up to half of all new vehicles sold will have to rely on electric power, and half of those sold will be hybrid. This means Ford could be missing out on a large part of its future profits. The company could also save hundreds of millions of dollars each year by investing that money into researching other technologies. Ford should look at ways it can increase its focus on research and development.
Ford is a giant in manufacturing and should continue to produce cars. The company has a tremendous amount of potential and it appears that Ford is missing out on some opportunities. If the company wants to be a major player in the future of electric cars, it should not forget about research and development. It is estimated that the company has around $2 billion worth of potential projects, and it does not make sense for Ford to leave this portion of its business untapped.