Global Automotive Firms: A Look At Ford
Ford Motor Company is an American motor manufacturer headquartered in Dearborn, Michigan, United States of America. It was founded by Henry Ford in 1903 and later incorporated in June of that year. The company markets automobiles and other commercial vehicles under both the Ford and Lincoln brand names, respectively. It is also known for its parts division.
In terms of passenger cars, the Ford brand makes and markets three classes: mid-size sedans, coupes and Ford Fiesta. Each class has different styling. For example, the Ford Fiesta is a small vehicle meant for the economy. However, the Ford Corolla is larger than the Ford Fiesta, it has a larger body, and it is considered a sporty model. It has been designed with sports car features such as a swiveling passenger seat, larger brake sunroof, L.E.D headlamps, front & rear bumper kits, dual exhaust system and many more.
Ford Motor Company is known for its innovation and mass production technique, which make cars cheap, durable and quick to produce. As a manufacturer, it follows the Ford policy wherein it prioritized customer satisfaction above everything else. Ford cars are also customizable, which allows customers to choose their desired color, trim, interior trim, wheels, seat covers and other accessories. It also uses original manufacturer parts in its vehicles. Apart from these, first Ford cars were introduced on May 15, 1908, with Henry Ford II as the first director of the Ford Motor Company.
Although Ford has had some shortcomings until the 1980s, it has since rectified them using new technologies and strategies. The first Ford cars were manufactured using Ford Motor Company’s assembly line that used horizontal manufacturing lines. However, after two decades of producing cars, the Ford Motor Company shifted to using vertical manufacturing lines. This made Ford cars available for mass production, and Ford was able to reduce its costs as well as production time. Since mass production of Ford cars became possible, millions of Ford vehicles have been sold all around the world.
In addition, the company has continued to make improvements to its products, such as the introduction of turbocharged engines to its vehicles and the adoption of lightweight materials in its production process. Turbocharged engines help Ford vehicles to have better fuel efficiency and power, and turbocharged engines have been responsible for cutting down the number of accidents that occur while driving Ford vehicles. Since lightweight materials are more durable, they reduce the weight of Ford vehicles, which translates to significant savings for the company. Additionally, Ford has continued to improve its overall product quality by investing in research and development. Its investments have led to the production of the Ford Explorer and the Ford C-MAX Convertible, among others. These vehicles have especially helped Ford to expand its market share.
For Ford’s automotive division, improvements to the vehicle have led to significant profits. The introduction of the Ford C-MAX convertible models has proven to be a hit with buyers. The first Ford car model Ts gave Ford a run for its money when it came to styling and customer satisfaction, although it didn’t fare as well when compared to its immediate predecessor, the Ford Focus.
When compared to other auto manufacturers, Ford has come out with a very innovative and stylish model in its efforts to compete with Mercedes Benz, GMC, Honda, and Toyota in the automotive sector. The Ford Focus received mixed reviews from both its enthusiasts and critics. The Focus was subjected to harsh criticism because of its design, especially when compared to its European-based competitors, but overall, the Ford Focus proved to be a competent competitor. The Ford Focus got off to a slow start, but it gradually gathered momentum and saw increased sales after a few months of release. The Ford Focus models were also subjected to a few criticisms, which suggested that Ford might need to make some changes to its design. However, these criticisms were put down to early model flaws, and a new batch of Ford Focus vehicles have been released since then, improving on the old model’s shortcomings.
In addition, the Ford Motor Company also has other manufacturing plants in the United States of America such as the Dearborn Plant. The Dearborn plant manufactures the Ford QVM or Single Module Motor Vehicle, which is a low-production production line used in Ford small trucks and Ford vans. The Ford Motor Company has diversified its business practices by opening the Ford automotive company’s European operations in Cologne, Germany. The Ford name is synonymous with quality and reliability and is widely recognized throughout Europe. With a strong support from management, the Ford Motor Company has been able to expand its presence in Europe and successfully compete with its domestic competitors.